By the By

Submitted by Christina Valhouli on Fri, 2007-08-10 07:28.

What a smart idea. In Barcelona, a new boutique called By just opened, which bills itself as Europe's first store catering to gay men getting married. The shop carries made-to-measure suits, which range from €1,500 to €6,000. Couples can opt to have their suits lined with a monogrammed fabric. By also sells rings, boxer shorts, bathrobes and other accessories by a collection of mainly Spanish designers including Delgado Buil, Ion Fix, Juanjo Oliva, Locking Shocking and Helena Rohner. The shop itself is sleek and stylish, with leather sofas and a black and white floor. By, c/Muntaner 22, 08011 Barcelona, Phone +34 93 451 89 83