Dave Spurlock
Writers love to tell us that the journey is the destination, but when you're crammed in an economy seat on a long-haul flight sandwiched between a screaming baby and a chatty person, you'd give anything to make the journey shorter. One person making journeys a million times more comfortable is Dave Spurlock, the founder of EOS Airlines. EOS flies between New York's JFK and London's Stansted Airport on a fleet of 757 planes which have been reconfigured to have just 48 business-class seats. Each passenger gets a whopping 21 square feet of space per person and seats fully recline to form a 6-foot 6-inch bed. In flight, guests are pampered with a four course gourmet meal, blankets, a turn down service with chocolates, and Bose noise-cancellation headphones. Best of all, passengers can arrive at the airport 45 minutes before departure to maximize their time.
The sheer fact that no one else had created a
special aircraft for long-haul flights and premium customers. If
you look at retail brands, you have all segments of the market
covered. There's Tiffany and Cartier and Porsche at the luxury
end and Wal-Mart at the mass market level and plenty of things in
the middle, but that's not the case with the airline industry. We
wanted to create an airline that catered to the premium long haul
passengers, and we wanted to start from scratch with the
design.
Enormously. We started designing the interior
of the plane first. EOS designed its own product which is unheard
of for a start-up airline. We won the Red
Dot award for our seat design in 2006.
I'm a very loyal person so I'd choose British
Airways as I used to work there. They do a good job serving first
class customers in an aircraft where they are serving 400
others.
Number one pet peeve is space. In real estate
it's all about location, location, location and on a long haul
flight its space, space, space. On a long haul flight you need
enough space to have privacy and to create your own
area.
I pack as light as possible. I travel so much that I take pride in minimising what I take.
With three young children I'm not doing a lot
of personal travelling. The last place I visited was
Molokai in
Hawaii.
It has the best beach in the world. Hmmm I
don't know. We've been to Cape
Town and Tanzaniaabout a half dozen
times and I love it.
Gifts for my wife.
I'm a complete, 100% impulse buyer.
I can't think of anything off the top of my
head except for dozens of adaptors. I don't have any bronze
statues that I've bought on the road or
anything.