For decades, Crete was viewed as a top
destination for bargain hunting Brits seeking cheap package
holidays””and no wonder. Crete, the most southernly of the Greek
islands, boasts endless beaches, archaeological sites like the
Palace of Knossos and no shortage of good, inexpensive tavernas
serving specialties like fresh goat cheese, octopus and grilled
fish drizzled with olive oil. Beyond the beaches, there's also
the dramatic Samaria Gorge and plenty of ancient cities to
explore.

But what Crete lacked was five star
amenities which will appeal to international travelers. Luckily,
in the past few years the profile of the island has been
changing””for the better. While the island will always appeal to
bargain hunters and backpackers in search of the perfect beach,
Crete is starting to showcase its more sophisticated
side.