If you love Ritz-Carlton service but don't always like big hotels, consider the Ritz-Carlton Reserve. This new collection of hotels will launch in March with the opening of Phulay Bay in Krabi, Thailand. So what makes a Reserve hotel different than a typical Ritz-Carlton? These hotels will be a bit smaller and the design will clo­sely reflect the location. There will also be an emphasis on privacy and getting under the skin of the destination through unique experiences. At the Krabi property, guests can work with a concierge to develop bespoke experiences, which can included everything from meditating at a local monastery to elephant trekking. The resort will also offer cooking classes and yoga, and there will be an ESPA for those looking simply to relax. Guests can stay in one of 54 villas...