Hotel Lungarno, Florence

Submitted by Heather Whipps on Thu, 2006-12-14 12:24.

Florence is one the world's epic destinations. Birthplace of the Renaissance and home to enough artistic treasures to make even the Louvre blush crimson, it's a must-see on any Italian itinerary. That said, it can also be so overrun with visitors that it takes a trained artistic eye just to spot the sights through the crowds. A quiet place to lay your head here is a necessary balm to the frenzy. Hotel Lungarno is one of those remedies and, for lovers of art in fashion form, a well-connected one at that.

Tucked inconspicuously on the south side of the river Arno, just one block west of the Ponte Vecchio, Lungarno is a serene retreat from the elbow-jostling madness of Florence's busy streets. Guests enter the hotel via a small courtyard and the calming effect is instantaneous. An entrance hall of warm, creamy white leads guests to the main lounge, book-ended by a fireplace and steps leading outside to a terrace. When I arrived, a family of multiple generations was sitting around the dark wood coffee table chatting and laughing with such familiarity that I wouldn't have been surprised to see a board game break out. Only the tailored attendants serving cocktails and canapes nearby reminded me that I wasn't lounging in the living room of friend ”“ if I counted chic Italian aristocrats among my friends, that is.

The hotel's effortless style shouldn't have come as a surprise. Hotel Lungarno, a member of Small Luxury Hotels of the World, is one of seven Florentine hotels owned and run by the legendary Ferragamo family. (Some of the Ferragamo's other Florentine hotels include the Lungarno Suites and Villa Rose).  The Lungarno opened in 1997 and offers 73 rooms, including 13 suites, a meeting room and Borgo San Jacopo, the hotel's Italian-fusion restaurant.

Spread over two floors and featuring a river-view mezzanine, this sleek dining room is the one departure from Lungarno's otherwise lovely and un-contemporary décor. One of its two-storey wall is fitted floor to ceiling with framed design sketches, photos of stylish politicians, actors, and a black-and-white portrait of Salvatore Ferragamo himself. Apart from this one nod to Ferragamo's don, Lungarno doesn't flaunt its fashionable connections.

But the ties that bind don't lie far beneath the surface. Lungarno's concierge will point you in the direction of the city best shopping districts, of which there is a dizzying array. Florence is a fashionista's Shangri-la, offering all the same boutiques as Rome crammed into fewer blocks. Near the hotel you'll find mostly funky, independent designers, while the standard-bearing names of Italian moda (Gucci, Armani, Cavalli) beckon side by side along Via de Tornabuoni, about a ten minute's walk from Lungarno. Ferragamo's flagship store is here too, in an old palace that shares space with a museum dedicated to the designer's history and designs ”“ a fantastic one-stop shop coincidence for those feeling guilty about eschewing culture for fashion gratification.

In contrast with the black that usually sashays down Milanese runways, the hotel chose a color scheme of ivory and navy blue to deck most rooms. Suites can be on the smallish side, but that's on par in this town of Lilliputian, centuries-old architecture. Ours was filled to bursting with just a huge bed, nightstands and small, colonial-style writing desk. All is forgiven, though, when you step through the French doors to your room's private balcony. Flush with the river and overlooking views of the Ponte Vecchio, Duomo and clock tower of the Palazzo Vecchio, it would be hard to imagine a more quintessentially Florentine postcard. Just be sure to request a room on the fourth floor or above; any lower and the buildings across the river will obscure the ancient skyline.

Rates start at 190 euros.

Hotel Lungarno
Borgo San Jacopo, 14
Firenze, Italy 50125

Phone: (+39) 055 27261

www.lungarno.com
www.slh.com 

Heather Whipps is a Montreal-based writer who also writes for LiveScience.