JIA Hotel, Hong Kong

Submitted by Hyon Jung Lee on Tue, 2007-01-09 10:52.

It's a hotel.  It's an apartment. It's “home.” If I were to move to Hong Kong tomorrow, I want to move into a suite at the JIA Hotel. A few nights at the JIA actually felt like something between staying at home and staying in a hotel.  The experience, of course, made me feel less like a tourist and more like myself, especially after several long flights and consecutive nights in sterile mega-hotels in Asia. For this, I am most grateful.

“JIA” actually means home in Mandarin. It is the first boutique hotel in Asia designed by Philippe Starck. This, of course, means contemporary furniture that most people rule out for their own homes, but are amused (or possibly annoyed) by when staying in a hotel.

JIA touts itself as Hong Kong's hippest hotel, with “a touch of sass around the clock.” The hotel adds a bit of sizzle into Causeway Bay, a shopping and entertainment district in Hong Kong.  The hotel is located on an unassuming corner, near both gigantic malls and tiny storefronts selling seasonal hairy crabs.

I'd gladly move into the JIA for the same reasons I bought my first apartment in Manhattan: location and amenities in a big city. It's near the subway. There's laundry in the building. There's a spacious second floor open podium for private barbeque or alfresco dining.  Chaise lounges are available for sunbathing or napping (although the neighborhood can be noisy and the smog limits sunshine onto the deck or into the rooms, for that matter).

A former residential building, the 25-story building now provides 54 chic hotel rooms, outfitted with full kitchens. JIA has a purple hued lobby, two restaurants, and is chockablock with services and amenities.  As far I'm concerned, there are four choices for rooms ”“ square, rectangle, suite or penthouse. “Nature” is the main design theme, but this did not explain the series of gnome shaped stools in my room. The teak floors were a lovely contrast from the billowy white curtains and white furniture.  

I was reminded of JIA's residential provenance when I stepped into the dark and stuffy bathroom.  The marble shower was a curious cubic vestibule, somewhere between stall and tub, with good-looking but ill-functioning fixtures. I'm biased toward bathrooms that offer must-have toiletries, and sadly, I did not love the mulberry-scented soaps and cleansers.

The marble kitchen made up for the disappointing bathroom. I liked the option to call room service for a cup of tea, or to make my own in an actual kitchen (not a two-cup coffeemaker in the bathroom), if I so chose.  More importantly, Hong Kong is an extraordinary eating city, and it was wonderful to be able to pick up some fresh mangosteens or a plate of char siu, barbecued pork, from a local take-away joint on the way home, and to enjoy it on the sofa, in front of the TV.

Beyond street fare, two distinct restaurants are found within the hotel. Y's, the casual Asian Bistro on the ground floor of the hotel, even delivers home style food to your room in special delivery packages. For more serious fare, Opia, an upscale restaurant and lounge, is located on the first floor of the hotel.  It is a dramatic restaurant with a purple, ivory and burnt orange color palette.  The room, with its sunken leather upholstered sofa beds and beveled mirrors are worth seeing, so pop in for a cocktail or the “Australian freestyle” cuisine.

In addition to the two restaurants, JIA Hotel offers exceptional amenities and services. Many of these amenities reminded me of my own home. The local calls are free, and there's free broadband access, via Ethernet, in all apartments (like in my own home, JIA is not yet wireless.) Each room features a high tech entertainment system and flat-screen TVs, with a clunky pile of remote controls. Just like home, I had to walk a few blocks to the gym - the hotel provides an access card to California Fitness, a local fitness club.

Then there were the amenities that remind me that I'm staying at a hotel. After a night of partying, you can stumble downstairs for fresh fruit and pastries.  To rest your blistered feet after an afternoon of power shopping, there's cake and wine in the lobby, replenished periodically by a courteous Shanghai-Tang clad staff. 

Finally, I was reminded that I wasn't staying at just any hotel, but a hip boutique hotel. The concierge will call and make table reservations at the KEE Club, an exclusive private members club (although, during my stay, the club was closed for “a private party” for two consecutive nights.) The hotel also provides 10% dining discount and access to the VIP area to Dragon-I, another club in the SOHO area of Hong Kong (although when I got to Dragon-I, noone seemed to know where the VIP area was).

Whereas with many hotels, I get quite antsy and miss the creature comforts of my own home, I'm quite certain that I could have stayed at the JIA for weeks on end. Experience the original before you head over to the JIA in Shanghai or in Krabi Thailand in mid-2007.

Rooms starts at 1800 KHD, or approximately $232 USD.

JIA Hotel
1-5 Irving Street
Causeway Bay, Hong Kong

Phone: (852) 3196- 7000 

www.JIAhongkong.com

Hyong Jung Lee is a New York-based freelancer who also writes for Forbes.